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Interlink Conference: peer-to-peer web design event kicks off
The Interlink Conference started with designers dodging balls The following article was published on DesignEdgeCanada.com on June 2, 2011: Web design veteran Shawn Johnston was frustrated by a lack of...
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Interlink Conference: helping designers help people
Speaker Elliot Jay Stocks at the Interlink Conference. Photo by Steve Mynett An edited version of the following article was published on DesignEdgeCanada.com on June 7, 2011: Walking into the Interlink...
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CreativeMornings coming to Vancouver
CreativeMornings is being brought to Vancouver, by our very own Mark Busse. CreativeMornings is a breakfast lecture series started in New York by Tina Roth Eisenberg (@SwissMiss) for creative types...
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A Clients Guide to Web Design
Time and time again when we present websites and online projects to clients we are met with blank stares and questions when we begin talking about the more technical aspects of what we do. From these...
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Looks Matter More Than You Think: How We Respond to Beauty in Design
A couple of months ago, I stumbled onto a surprisingly impressive, tongue-in-cheek blog called Hipster Branding. Although the concept is old hat (aren’t people tired of the word ‘hipster’ yet?), the...
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You Won’t Get a Job After University—Unless You Intern First, That Is.
Let’s face it: if you want a job after you’re done school that doesn’t involve writing down pasta orders or spilling Americanos all over yourself (been there), you have to do an internship. No ifs,...
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Your Business Seems Shallow: An Attempt to Explain the Curse of Social Media...
These kittens are pretty cute... just like the other fifteen cats on your Facebook homepage. What do people want to see - social media marketing, or cute cats? There is no doubt that social media...
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Brand Management 101: Styleguides
The Styleguide we created for our client Kinetix captures their core brand essence, brand filters and other vital brand information and guidelines. Imagine you’re a prospective customer or client. You...
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My Love/Hate Relationship With Conferences
I’ve been to dozens of conferences in my career, speaking at some and even chairing one myself, and while I love being challenged to consider new ideas and perspectives while meeting likeminded...
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Keep Our Kids Safe Online. Support Red Hood Project.
Keep our kids safe online with Red Hood Project. As communication designers, creating ethical websites is a huge part of our responsibility at Industrial Brand. Designing websites that safely,...
View ArticleDear Design School Grads: Be Authentically You And Harness Creativity And...
I was honoured to be invited back to Vancouver Island University to give the commencement speech for their design program’s 2013 graduation. I didn’t want to to do a repeat of my 2012 performance where...
View ArticleLook behind the wizard’s curtain to find career satisfaction
The following article by Mark Busse was published in June 2013 on www.designedgecanada.com. Do you remember the first time you watched The Wizard of Oz? I do. I must have been around five years old and...
View ArticleWhen should a designer decline work?
The following article by Mark Busse was published on July 2013 in Design Edge Canada Magazine and psfk.com My design firm uses six criteria to identify ideal clients and evaluate prospects and...
View ArticleYou don’t need to join a design association to succeed
The following article by Mark Busse was published on July 2013 in Design Edge Canada Magazine. You don’t need to join a design association. What’s the point? Your time is tight as it is—you have Mad...
View ArticleMark Busse Speaking Engagements
Mark Busse is an experienced speaker and lecturer on the topics of design, creativity, and business. He is the partner and managing director of Industrial Brand, host and organizer of Creative Mornings...
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Introductions might be the best way to build your business in 2014
When you ask people how they met their spouse, how they got their job, how they grew their business, etc. etc., many people will say “through a friend of a friend”, or something to that effect....
View Article12 Simple Steps Toward a Thought Leadership Position in B2B
If you want to be seen as a thought leader in your industry, what do you need to do? Many of our clients are unsure if social media is relevant or worth their time. Many AEC professionals are so...
View ArticleDo you repurpose content?
Believe it or not, everyone does it. You should be too. Whether you’ve got piles relevant existing content to re-purpose, or you’re starting with ideas built from scratch, you need to have a content...
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